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Controlling Your Company's Cash Flow
by Ken Bidgood
http://www.advertisingxp.com

Profit and cash flow are two very different things. The
money going in and out of your bank account is the cash
flow. There will be times when the cash flow and profit
margin are out of sync. It is possible for the profit to
be on the books long before or after the cash flow happens.

It is all too easy to look at this situation as a "windfall"
that can be spent on something the business wants or needs.
But you must look carefully before making such as choice.

Some businesses use holding account for times when a
significant sum of money comes in before the completion of
the job. This helps the bank account from appearing to far
greater than it truly should be. The money is not
considered earned by the company until the job is
completed. Then the accountant will transfer it to the
appropriate account.

What would happen if someone gave your business money but
changed their mind before the job is actually performed?

What is someone provides cash flow but later changes their
mind and backs out before the job is performed. If you have
the money in a separate bank account, you can simply refund
their money based on your corporation's refund policy. If
the money were not kept in separate accounts, it would not
be so easy to make the refund.

Cash flow, like the name, is very easy to let "flow". But
the cash flow coming in has to cover those crucial expenses
that go out - maybe sooner, maybe later, but they WILL go
out and the cash flow has to be there to cover them.

If you look at profit - that money which is left over after
cost of doing business, payroll, and overhead - THAT is
spendable money for capital improvement, investment, raises,
or other needs.

I have worked for people that did not keep a ledger. They
simply called the bank to find out their balance and
assumed that that was the amount of money they could spend.
These people could not be bigger fools because they never
take into account outstanding checks, upcoming expenses,
payroll, or taxes. What would happen if some unexpected
expense were to arise?

I set up a good bookkeeping system where we always knew what
was in the bank, where it had come in from, what bills were
outstanding and when they were due, plus estimated yearly
cost of maintenance and repair, estimated property and
equipment taxes, capital improvements - basically a one-year
plan. Then the business man could tell what he had that was
"spendable" money.

You will either become buried in debt or not be in business
at all if you do not know how much it costs to run your
company or maintain adequate cash flow to pay your expenses
on time. With a little forethought and planning, you can
come up with a one-year plan and even forecast costs further
into the future. Then, by tracking performance, you can
adjust your plan accordingly.

Operating in the dark is a scary thing. Plan and operating
with a light shining on your financial picture, differentiat
ing the different funds you hold and their purpose and you
will operate in a clear, well-planned manner. A good
bookkeeper or accountant can set up a system that can easily
be maintained by your office to do business in this
enlightened manner and the cost is well worth it if you do
not understand accounting yourself.

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