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Ethical Investments - The New Investment Option
by Danca Risamio
http://www.ruinvestment.com

A college course little over a decade ago may well have
skipped the idea of ethical investment. However, some
thinkers now feel that the concept is going to be very
influential in 21st century investment.

Ethics is one of the big questions that has taxed
philosophers since the beginning of time. It is about the
choices we make and how we choose to live, and the issue is
far from settled. As far as ethical investment is
concerned, it is enough to say people have different
ethical codes.

Ethical investment has come about because non-experts have
begun to better understand investing. Up until recently
almost all investors gave over their money to professional
investors and asked them to make their money as profitable
as possible.

Once they had invested the money, most investors were only
concerned about the returns. The money entered a sort of
no mans land where it could not be touched and few worried
about the type of industries or companies they were
investing in.

But this can lead to many difficulties. Take the example of
the Church of England. For years it had handed over the
decisions about where to place the money. The expert
investors had the duty to give the Church the best possible
return on their money. However this led to the absurd
situation that a Christian organization was investing large
sums of money in things like land mine production at the
same time as publicly condemning them. The Synod of the
Church now takes an active interest in their investments!

The same problem occurs on a personal basis. Imagine a
person who is strongly anti smoking, who goes round nagging
his friends and relatives to quit... Should he care that
his investment portfolio is profiting from the activities
of these very same companies?

Many people are beginning to think it does matter, and
starting to ask what exactly their money is financing. One
result is that people are taking more interest in the exact
nature of their investments. Another result is the rise of
companies that will invest money ethically.

Now, given that it is not clear cut what each person
considers ethical, each investor needs to take some
decisions. For instance, do you want to invest in companies
that make and sell weapons? Some would say they do not mind
investing in these things, since it is the job of society
to regulate the use and abuse of firearms. Others would
rather avoid these companies - but might be surprised how
much this limits their choices!

What about companies that use dollar-a-day child labor in
the far east? Is this an unforgivable exploitation, or is
it capitalism at work? Do the jobs give the poor in a poor
country a chance, or do they deny kids the opportunity to
go to school? Does moving US production abroad deny
Americans jobs or does it make products more competitive
and improve the balance of trade?

Ethical issues are seldom straightforward, but a lot of us
feel they are worth the struggle. On a one by one basis
each of us might not hold much influence, but a number of
similar decisions begins to make a difference. A company
that find a lot of small investment is withdrawn is
receiving a warning that their behavior is out of step with
societal ethics. It is up to them wether they change.

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